Master of Marketing(MKT)
Program Learning Outcomes
MBA in Marketing is designed to provide a broad foundation in marketing concepts, and practices in the contemporary context. By the end of this program, students will be able to develop and implement integrated marketing programs, to work closely with managers in other functional areas and to make marketing decisions that facilitate the organization in achieving its objectives. Students are required to complete 48 credit hours that comprising of 12 credits for basic core courses, 15 credits for major core courses, 9 credits for elective courses, and 12 credits for integrative courses and research paper or research thesis.
Code Course Title Credit
Basic Courses 12 credits
ECO501 Applied Statistics & Forecasting (3)
MKT505 Business-to-Business Marketing (3)
MGT501 Management and Organization Development (3)
MKT501 Marketing Management & Strategy (3)
Major Core Courses 15 credits
MKT516 Consumer Behavior (3)
MKT517 Advanced Marketing Research (3)
MKT614 Advertising and Sales Promotion (3)
MKT613 Digital Marketing (3)
MKT612 New Product Management (3)
Elective Courses 9 credits
MGT616 Total Quality Management (3)
MKT602 Communication and Public Opinions (3)
MKT624 International Marketing (3)
MGT621 Research Methodology (3)
ACT501 Interactive and Direct Marketing (3)
MKT523 Brand Management (3)
Final Semester (3 options)
Option I: Final Exam. (3 courses + Paper) 12 credits
MKT615 Sales Management (3)
MKT611 Consumer Relationship Management (3)
MKT616 Strategic Marketing Planning (3)
MKT617 Research Paper (3)
Option II: Project (2 courses + Project) 12 credits
MKT618: Research Project (6)
Option III: Thesis (No course + Thesis) 12 credits
MKT619 Research Thesis (12)
Total 48 credits